Free event planning tools and guides
Everything you need to price an event and launch the business behind it, free. Use the calculators, take the checklist, and read the template guides.
- Four tools for your fee, your startup budget, your income and your name
- Two step-by-step guides to starting and growing
- Ten template guides covering the paperwork
Free tools and guides
No sign-up needed. Use them as often as you like.
Event Pricing Calculator
Work out what to charge for an event. It runs from the hours the job actually takes across planning, supplier coordination and the day itself, plus the costs you carry, so the fee has reasons behind it. Flat fee, percentage of spend and hourly are all worked the same way so you can compare them.
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Startup Cost Calculator
What it costs to start, before the first deposit clears. Insurance, contracts, a planning tool, the portfolio work you do unpaid, and the marketing that gets you in front of venues. The line most people miss is the cash you float between paying suppliers and being paid yourself.
Open it nowIncome Calculator
Model a year of events. Put in how many you can realistically run, the average fee, and the costs you carry, and see what is left. Change one number at a time to find which one moves your income, which is usually the size of event you take rather than how many.
Open it nowBusiness Name Generator
Names that sound like a planner rather than a party. It builds from what clients actually search when they need help running something, avoids the Events-plus-initials constructions already taken everywhere, and leaves room to move between weddings and corporate work later.
Open it nowHow to Start an Event Planning Business
The full guide, in order. Choosing whether you are doing weddings, corporate or both, registering and insuring, pricing, building supplier relationships, and landing the first paid event. Start here if you have not decided which direction you are going.
Open it nowHow Much Do Event Planners Make?
What the work actually pays, with the arithmetic shown. Weddings, corporate events and ongoing coordination contracts broken out separately, because they earn very differently, and an honest account of what changes when you start subcontracting rather than running everything yourself.
Open it nowTemplate library
What each document an event planning business runs on needs to contain.
Event Planner Contract Template
Almost every argument in this industry is a disagreement about what was agreed. A contract is not there to be enforced in court, it is there so the conversation never happens. This is the clause-by-clause structure of an agreement that protects both sides on a date that cannot be moved.
Read the guideEvent Timeline and Run Sheet Template
The run sheet is the document that actually carries an event. It is the difference between a planner answering forty questions on the day and a planner watching an event run itself. Build it once properly and you will use the same structure on every booking you ever take.
Read the guideEvent Budget Template
A budget is not a list of prices, it is a control document. It tells you and your client where the money is going, what has actually been committed, and how much room is left, at any point in the planning. Most budget overruns are not overspending, they are a budget nobody updated.
Read the guideEvent Planning Checklist Template
Event planning is a sequencing problem before it is anything else. Nearly everything that goes wrong went wrong because something was done in the wrong order, usually because a supplier was booked before the thing that determines what supplier you need. This checklist runs backwards from event day.
Read the guideEvent Planning Proposal Template
A proposal is not a price list with a cover page. It is the document that proves you listened. The proposals that win start by describing the event back to the client more clearly than they described it to you, and only then say what it costs.
Read the guideEvent Planner Invoice Template
Event planning invoices are not one invoice, they are a schedule: a deposit that holds the date, one or more instalments through the planning, and a balance before the event rather than after it. Getting that sequence right is most of what cash flow means in this business.
Read the guideEvent Planner Price List Template
A price list does two jobs. It stops you rebuilding a quote from nothing every time an inquiry arrives, and it turns a fee into a decision between options rather than a single number to accept or reject. The second job is the one that wins bookings.
Read the guideEvent Planning Client Questionnaire Template
Most quotes are wrong because the brief was thin, and most briefs are thin because nobody asked the awkward questions. A questionnaire does that for you, in writing, before a price has been discussed and while asking is still normal.
Read the guideEvent Planning Business Plan Template
A business plan for an event planning business is mostly a plan for a seasonal year. That single fact is what makes it different from a generic template, and it is the part a downloaded document will not tell you.
Read the guideEvent Planner Business Card Template
Business cards are not dead in this industry, because this industry still runs on being in the room. A card handed to a venue coordinator at an open day is the cheapest lead you will ever generate. What goes on it is worth more thought than most people give it.
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