Guide

Event Planner Business Card Template

Business cards are not dead in this industry, because this industry still runs on being in the room. A card handed to a venue coordinator at an open day is the cheapest lead you will ever generate. What goes on it is worth more thought than most people give it.

See the courses

Everything on this page is yours to copy and adapt. The courses cover the decisions behind it: what to charge, what to promise, and what to put in writing.

What yours needs to cover

✓ Your name and the word planner, because "events" alone does not say what you do
✓ One phone number and one email address, both of which you actually monitor
✓ Your website, short enough to be typed from memory
✓ The one social account where your work is visible, usually the visual one
✓ Which markets you cover, in three or four words, so a venue knows when to think of you
✓ Enough clear space that somebody can write on the back, because they will

How to use it

Decide who the card is for before you design it. A venue and a guest need different information.
Cut everything you do not check daily. A number you do not answer is worse than no number.
Print a small run first and hand out fifty before ordering a thousand.
Carry them to venue open days and supplier events, which is where they earn their cost back.

Who the card is really for

Most event planners hand out far more cards to venue coordinators, caterers, florists and photographers than to clients. Those people refer work, and the card is what sits in their drawer or pinboard after the conversation. That tells you what the card needs to say: who you are, what kind of events you plan, and how to reach you.

Guests at your events are the second audience. When a guest asks who organized the evening, a card is a better answer than spelling out a website across a noisy room.

Design choices that decide whether it gets used

Use type large enough to read in poor light, and a matte stock that takes ink, because venue staff often write the date they met you or the event you discussed on the back. A QR code on the back linking to your portfolio page is useful in an industry that sells visually. Keep the design consistent with your website and social profile so the card, the site and the photos all feel like the same business.

If you are still choosing a business name, settle it before printing. A name that is hard to spell or too close to a local competitor will cost you referrals every time somebody tries to search for it.

Getting cards into the right hands

Venue open days, supplier networking evenings and industry events are where the card earns its cost. After a good event, leave a few with the venue coordinator if they are happy to have them, and follow up any conversation with a short email the same week. A card with no follow-up is easily forgotten.

Keep a simple note of where each card went: the venue, the person, the date and what you talked about. When a referral arrives months later, that note tells you who to thank, and thanking the right person is how one referral becomes a steady relationship. The card itself costs very little. The relationships it starts are most of how a new planner fills a calendar, which is why Unit 6 of the course spends so much time on approaching venues and suppliers.

A filled-in example

Front and back of a fictional card for a planner trading as Quillmere Events
Name and title	Megan, Event Planner (the printed card carries the full name)
Business name	Quillmere Events
Markets	Weddings, celebrations and small corporate events
Contact	One mobile number and one email address, both checked daily
Website	A short domain matching the business name
Back of card	A QR code linking to the portfolio page, and blank space for a note

Mistakes to avoid

Listing every service. A long list makes the card cluttered and your specialty unclear. Name the markets you serve in a few words.
Choosing a finish nobody can write on. High-gloss stock smudges under a pen. Venue coordinators write on cards, so choose a matte finish.
Printing a thousand before testing. Print a small run, hand out the first fifty, and fix what people misread before ordering more.
Handing over a card without following up. The card starts the relationship, and the follow-up email is what keeps it going. Send it within a few days.

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