Event planning blog

Practical guides on starting, pricing, marketing and running an event planning business.

The Event Planning Timeline, What to Do and When
8 min read

The Event Planning Timeline, What to Do and When

When each event planning task has to happen, from a year out to the final invoice, and why the order matters more than the dates.

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How to Become an Event Planner With No Experience
9 min read

How to Become an Event Planner With No Experience

Nobody licenses the title, so the barrier is evidence. How to build it from events you have run, then start the business in the right order.

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How Much to Charge to Plan a Wedding
8 min read

How Much to Charge to Plan a Wedding

Work out an hourly floor, count the hours the wedding really takes, compare it with your fee model and quote the higher figure. A worked example.

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Event Planner vs Wedding Coordinator, and Which One Clients Need
7 min read

Event Planner vs Wedding Coordinator, and Which One Clients Need

An event planner runs an event from the start. A wedding coordinator carries out a plan someone else built. How the roles and their scopes differ.

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What Goes in an Event Planning Contract
7 min read

What Goes in an Event Planning Contract

The eight clauses a planning contract needs, a cancellation schedule written as dates and amounts, and the order to get it signed.

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How to Build an Event Portfolio Before You Have Clients
8 min read

How to Build an Event Portfolio Before You Have Clients

Three honest sources of first entries, the five pieces each one needs, and a shot list that shows your planning rather than only the party.

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How to Write an Event Run Sheet Suppliers Will Actually Follow
7 min read

How to Write an Event Run Sheet Suppliers Will Actually Follow

A run sheet gives each action on event day a time, an owner and a place. What goes in one, the order to write it in, and how to know it is done.

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Do You Need a License to Be an Event Planner?
8 min read

Do You Need a License to Be an Event Planner?

No US state or federal license exists for event planners. What you need instead is a registered business, the right insurance and event permits.

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How to Get Corporate Event Clients
8 min read

How to Get Corporate Event Clients

Corporate clients book through venues, referrals and search, and they rebook every year. Where to reach them, what to say and what they expect.

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The Four Event Planning Fee Models Compared
8 min read

The Four Event Planning Fee Models Compared

Flat fee, percentage, hourly and per guest each reward different work. One event priced four ways, and the hours check every model needs.

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How to Work With Venues So They Send You Work
8 min read

How to Work With Venues So They Send You Work

Venue coordinators are asked to recommend planners all the time. How to get onto their list by being easy to host, event after event.

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What to Do When a Supplier Does Not Turn Up
7 min read

What to Do When a Supplier Does Not Turn Up

Call, find out where they are, set a deadline to replace them and tell the client with a fix attached. How to prepare so a no-show is survivable.

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Is Event Planning a Good Career? An Honest Answer
7 min read

Is Event Planning a Good Career? An Honest Answer

Who event planning suits, what the week is really spent on, and the three ways to do the work, so you can decide before committing a year.

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The Complete Event Planning Checklist
11 min read

The Complete Event Planning Checklist

A seven-phase event planning checklist, from twelve months out to the day after, with the gate each phase must clear before the next begins.

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What Is Event Planning?
8 min read

What Is Event Planning?

A plain answer to what is event planning, covering the work it involves, the markets planners serve and how people learn to do it for a living.

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What an Event Planner Does
7 min read

What an Event Planner Does

What does an event planner do between the first call and the final invoice? The tasks, the working week and the documents, set out plainly.

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Do You Need a Degree to Be an Event Planner?
7 min read

Do You Need a Degree to Be an Event Planner?

Whether you need a degree to be an event planner, where one still helps, what clients look for instead and which industry credentials count.

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How to Get Clients for an Event Planning Business
8 min read

How to Get Clients for an Event Planning Business

How to get clients for an event planning business, in the order that works for a new planner, with a worked example of the inquiries you need.

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What a Corporate Event Planner Does
8 min read

What a Corporate Event Planner Does

What does a corporate event planner do? The events, the purchasing terms, the stages from brief to report and the skills companies pay for.

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