Most people who start an event planning business aim at weddings, because weddings are what the industry advertises. Corporate work is quieter, less photogenic, and considerably better for your calendar.

Why it is worth the effort

A company that runs a conference, a launch or an awards night usually runs one every year. The buyer is a professional who signs off quickly, works from a written brief, and does not renegotiate on the day. And the events fall outside wedding season, which is what turns a seasonal business into a year-round one.

Where they actually look

Not on Pinterest. Corporate buyers find planners through venues, through their own network, through suppliers they already use, and increasingly by searching for someone local who looks like they have done this before.

That means your visibility work is different: a site that reads as competent rather than beautiful, evidence of similar events, and a way to inquire that reaches you the same day.

What to say to them

Lead with what you take off their hands. The person organizing a company event is almost never a professional planner, they are a marketing manager or an executive assistant with a day job, and what they are buying is the removal of an evening problem.

What they need that a couple does not

  • An invoice their finance system can process, with a purchase order reference.
  • Clear liability and insurance documentation, often before they can approve you.
  • A written debrief afterwards, because they will have to justify the spend internally.

That last one is worth doing without being asked. A short written debrief, sent the week after, is the cheapest rebooking tool in this business.